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Understand Audience Psychology for Campaigns that Resonate on a Deeper level
Go beyond demographics and craft campaigns that truly connect with their values, motivations, and how they make decisions.
Trusted by
Psycholinguistics unveils your audience's psychology, personality, and drivers of behaviour by analyzing their language.
Understand how they think based on 200+ psychological traits and frameworks:
Big Five
Personality
Assess individual personality differences on 5 personality traits/states and 30 facets.
Needs and
Values
Predict behaviour and craft messaging that aligns with people's convictions.
Drives and Motivations
Understand motivations such as appetite for risk, focus on achievement, reward, and more.
Case Study:
Psychological Segmentation of Consumers by Analyzing their Online Product Reviews
Understanding the psychological differences between those who rate a weight loss drug favourably and unfavourably helps pharmaceutical companies more effectively market weight loss products. Learn how Receptiviti is used to understand differences in consumer psychology by analyzing their online reviews.
Don't just take our word for it...
“Receptiviti brought a new level to the content we create for clients, giving us a more scientific understanding of how our word choices are likely to resonate with our target audiences."
- Lizzie Rabone, Head of Predictive Analytics, EMEA, Edelman
"Marketers can improve EI skills by taking advantage of AI tools in emotional detection and natural language processing such as Receptiviti."
- American Marketing Association, September, 2023
The World's Most Extensively Validated Psychological Insights Platform
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USER COMMUNITY
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Receptiviti is the world's most powerful and widely used solution for understanding human psychology from language. Our science, LIWC, is cited in over 27,000 published research papers, and our technology is built on a foundation of decades of research by renowned experts in language, psychology, machine learning and data science.
Ozempic case study download
Psychological Segmentation of Consumers by Analyzing Their Online Product Reviews.
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