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Revolutionize Market Research with Audience Clusters Based on Shared Psychological Traits
Gain deep insights into audience psychology and motivations, and uncover the 'why' behind consumer behavior.
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Case Study:
Psychological Segmentation of Consumers by Analyzing Their Online Product Reviews
Understanding the psychological differences between those who rate a weight loss drug favourably and unfavourably helps pharmaceutical companies more effectively market weight loss products. Learn how Receptiviti is used to understand differences in consumer psychology by analyzing their online reviews.
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Instead of relying solely on demographic data, create market segments and clusters based on shared psychological traits by analyzing language from survey open-ends, social media, or any source of language data.
Understand your audience on 200+ psychological traits, with frameworks like Big Five Personality, Needs and Values, Cognitive Styles, Fast and Slow Thinking, and more:
BIG FIVE PERSONALITY
Assess audience personality differences on 5 personality traits/states and 30 facets.
NEEDS AND VALUES
Predict behaviour and craft messaging that aligns with each audience's convictions.
+9 MORE FRAMEWORKS
Understand drives and motivations, decision-making styles, cognitive processes and more.
Don't just take our word for it...
“Receptiviti brought a new level to the content we create for clients, giving us a more scientific understanding of how our word choices are likely to resonate with our target audiences."
- Lizzie Rabone, Head of Predictive Analytics, EMEA, Edelman
"Marketers can improve EI skills by taking advantage of AI tools in emotional detection and natural language processing such as Receptiviti."
- American Marketing Association, September, 2023
The World's Most Extensively Validated Psychological Insights Platform
Receptiviti is extensively validated so you can trust that you're uncovering insights that truly reflect your audience. Built on a foundation of decades of research by experts in psychology, linguistics, machine learning and data science, Receptiviti's science has been cited in over 27,000 research studies.
30+
YEARS OF RESEARCH
27,000+
RESEARCH CITATIONS
2,100+
USER COMMUNITY
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